Help Rethink Pro Cycling – Share Your Opinion in My Short Survey!

Oct 8, 2025
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Hi!

I'm currently conducting research for my Master's thesis on fan preferences in professional road cycling and how a consistent team identity (same team name, logo, colors) might influence team identification and fan engagement.

As we all know, pro cycling teams often change names and identities as sponsors come and go. I'm curious to hear your thoughts:

Would you prefer teams to have a more consistent identity (like football franchises), or do you think cycling's sponsor-based model works just fine?

I've created a short survey to explore this topic further — it only takes a few minutes, and your input would be incredibly valuable:


Survey - Professional Road Cycling - Fans


Thank you so much for your time and for helping me better understand what makes cycling fans tick!

Carolin


Poster-Survey-Cycling-Fans.png
 
Last edited:
Hi!

I'm currently conducting research for my Master's thesis on fan preferences in professional road cycling and how a consistent team identity (same team name, logo, colors) might influence team identification and fan engagement.

As we all know, pro cycling teams often change names and identities as sponsors come and go. I'm curious to hear your thoughts:

Would you prefer teams to have a more consistent identity (like football franchises), or do you think cycling's sponsor-based model works just fine?

I've created a short survey to explore this topic further — it only takes a few minutes, and your input would be incredibly valuable:


Survey - Professional Road Cycling - Fans


Thank you so much for your time and for helping me better understand what makes cycling fans tick!

Carolin


Poster-Survey-Cycling-Fans.png
View: https://m.youtube.com/shorts/LwGgXsfWtpo


Here's a place to start and multiple people currently in cycling have proposed " breakaway " league. And cycling has subdivided in many countries when infrastructure like UCI is unresponsive or too complicated or expensive. Asking layman what they would do is fun but can't contain many facts.. Gert from Brussels says key to good bike racing is free ice cream for everyone.. Not really data.
 
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