Italian TV Ratings Of 2012 Giro

[Eshnar]

They clearly are.
But I would argue this is true in whatever part of the world.

I'm not so sure it is in UK, for istance

 

[SafeBet]

I'm not so sure it is in UK, for istance

You think so?
I mean, what does a casual fan long for in a cycling race?

 

[hrotha]

Do we have data for more recent Giros? Say, 2007-2011?

 

[gerundium]

You think so?
I mean, what does a casual fan long for in a cycling race?

I think he's insinuating they only watch to see Cav win sprints which is clearly an attempt to bait people into some kind of reaction.


-_- which just succeeded.

 

[SafeBet]

Do we have data for more recent Giros? Say, 2007-2011?

I used to check them out every year and I'm pretty sure it was always the same.

 

[Arnout]

I was speaking of shares...
In weekends there are more people watching tv so numbers are higher... but why should shares change? Do cycling fans stay away from tv in weekdays while other people don't?

Probably because on weekdays the cycling fans are working? When I lived in Italy, I once stayed at home for a day and left the TV on, it was basically from 10am-6pm cooking shows (I think it was RAI 1) so clearly they are targeting a specific audience during weekdays.

 

[Caruut]

I think people who are sort of fans of sport in all its forms in the UK are more likely to watch a sprint stage. It's got Cav, and a sprint is quite easy to understand if you know nothing about cycling.

 

[The Hitch]

I think people who are sort of fans of sport in all its forms in the UK are more likely to watch a sprint stage. It's got Cav, and a sprint is quite easy to understand if you know nothing about cycling.

Watch the stage? If most of us can't manage it how will non cycling fans

maybe watch the last 3 minutes, i dont know. I suspect cycling may be one of those, you're in or you're out, things.

 

[Caruut]

Some people are just very into sport in general. If they have a free afternoon they to kill, they might just stick something on and half-watch it. If they read on a the TV schedules that Cav was a favourite, might make them more likely to watch it.

 

[thehog]

Those were the days
I'm afraid cycling will never get as big in Italy though.

To be fair the placement of weekend stages is crucial. Not many wil be watching cycling mid-week thats not during the summer holidays - ie people are at work! The opening weekend wouldn't have drawn much. The mid weekend stages were a bore with the final weekend being good.

 

[thehog]

Watch the stage? If most of us can't manage it how will non cycling fans

maybe watch the last 3 minutes, i dont know. I suspect cycling may be one of those, you're in or you're out, things.

If you have lived Europe you'd understand. Cycling is not a sport you watch on TV. You have it on in the background and occasionally watch the scenery. Walking into any bar/cafe and see it on TV with the sound turned down. That's how it's done.

It's a very calming sport from a visual aspect.

 

[Caruut]

I almost always have something else on the side when watching cycling. If you're just reading the papers or catching up on sort of organisation stuff on a day off, I think a sprint stage on in the background is quite nice. Sprint stages are only maddening if you watch them hoping for big things to happen.

For those who don't really get heroic attacks, time gaps, drafting, tactics and what have you, cycling all seems the same. People who don't understand cycling aren't really going to know the difference between a sprint stage and Paris-Roubaix, really. There are some things that people do understand, though - they get that the first person to cross the line wins. Sometimes that is enough. I could happily while away a rainy afternoon idly watching a sport I don't understand.

 

[Ryo Hazuki]

Well there's the data that will make them put more MTF's in a GT. Increased viewing, increase in commecials, incrase in revenues.

that data has bene known for years. it's every year the same.

 

[Ryo Hazuki]

Do we have data for more recent Giros? Say, 2007-2011?

always the same

 

[Eshnar]

Probably because on weekdays the cycling fans are working? When I lived in Italy, I once stayed at home for a day and left the TV on, it was basically from 10am-6pm cooking shows (I think it was RAI 1) so clearly they are targeting a specific audience during weekdays.

I don't think so...
Retired people are a huge fan base for cycling here And they're likely to watch every day. I don't see any major reason for which those who work on weekdays should be cycling fans

 

[Ryo Hazuki]

I think people who are sort of fans of sport in all its forms in the UK are more likely to watch a sprint stage. It's got Cav, and a sprint is quite easy to understand if you know nothing about cycling.

then they will only watch like the final 5 or 10 km. which is also what happens mostly in sprintstages.

 

[Eshnar]

Do we have data for more recent Giros? Say, 2007-2011?

There's this one:

EDIT: Look at the 2007 first weekend