- May 3, 2010
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Remember when CSC hired Damsgaard (sp)?
Some in cycling have understood the marketing potential by proudly proclaiming yourself to be 'anti-doping'. You don't actually have to do anything to be 'anti-doping' other than say you are 'anti-doping'. There is good money to be made out of being 'an advocate of clean riding'. All you have to do is stick the boot into the whipping boy of the day, tell everyone that cycling is getting cleaner, and then carry on as before.
Vaughters, like Millar are PR men first and foremost. It's all about the image and never about substance.
Some in cycling have understood the marketing potential by proudly proclaiming yourself to be 'anti-doping'. You don't actually have to do anything to be 'anti-doping' other than say you are 'anti-doping'. There is good money to be made out of being 'an advocate of clean riding'. All you have to do is stick the boot into the whipping boy of the day, tell everyone that cycling is getting cleaner, and then carry on as before.
Vaughters, like Millar are PR men first and foremost. It's all about the image and never about substance.