ChrisE said:
Can somebody draw me a diagram of what a PR firm in this case would look like?
Sure.
First you work with sympathetic media to produce negative coverage of Lemond. I think we can all agree that this occurred. Do you really think that all those articles about Lemond being unstable came out of nowhere? As nobody on this board has been able to come up with an actual lemond quote to support this position I think we can all agree that much of the "Lemond is nuts" story was invented.
It would not be the first time that Armstrong exploited the media with a story that turned out to be a lie. Who doesn't remember almost every major newspaper and website had an article about Armstrong being born a freak of nature. They cited the since disgraced Coyle study and said his heart was the size of a pumpkin. Funny how the same story showed up everywhere at the same time. Wasn't too hard to replicate this success but this time they used the "Lemond is Nuts" narative.
When suddenly a bunch of new posters come on message boards to talk about Lemond's "Iron Injection" it was hard not to see this as a concerted effort. This of course backfired as the more informed posters consistently tore apart these ideas and lemond looked even better then before. I would doubt that BPC is in anyway paid or influenced as he would be more of an embarrassment then an assist.
Armstrong has boasted often of the power of social media. We can all agree that when he tweets about "Hateraide and Hatertots" to his 2,000,000 followers that this is an effort to slime Lemond.
The fact remains that the current public image of Lemond is not supported by facts.....much like the Armstrong myth that is believed by so many.