Olympic sponsors - national squad bikes

Jun 3, 2013
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With all the hubbub surrounding sponsorship deals of the national team in athletics, what about the official 'partners' in cycling? I read a news article that stated Team GB road squads are on their own bikes. Does Cervelo only sponsor the track squad? From this article I understood they are the road bike partners. https://www.britishcycling.org.uk/gbcyclingteam/article/20150430-gb-cyclingteam-news-British-Cycling-announce-Cervelo-as-the-new-bike-supplier-to-the-Great-Britain-Cycling-Team-0

What are other national squads riding? Personal sponsors' bikes or a national squad sponsor's bike?

Chapeau to Denmark on their kit. They're killing it this year.
 
I haven't investigated it much but typically road/TT racers use their trade team bikes (usually with special paint for the Olympics). Team GB had one-off bikes in London that by all accounts were not as good as their trade team bikes.

USA woman tracksters developed a bike with Felt, but I don't think that we'll see the road teams on Felt bikes (well, KA's trade bike is Felt). I don't even think that the men tracksters get the special new bike, but they might be on Felt?

http://velonews.competitor.com/2016/05/bikes-and-tech/team-usas-not-secret-weapon-left-side-drive-felt-tafrd_406510
 
Journey Man said:
With all the hubbub surrounding sponsorship deals of the national team in athletics, what about the official 'partners' in cycling? I read a news article that stated Team GB road squads are on their own bikes. Does Cervelo only sponsor the track squad? From this article I understood they are the road bike partners. https://www.britishcycling.org.uk/gbcyclingteam/article/20150430-gb-cyclingteam-news-British-Cycling-announce-Cervelo-as-the-new-bike-supplier-to-the-Great-Britain-Cycling-Team-0

What are other national squads riding? Personal sponsors' bikes or a national squad sponsor's bike?

Chapeau to Denmark on their kit. They're killing it this year.
The U23 road academy team use cervelo bikes (men and women). The olympic team are using their trade team sponsored bikes with a different paint job. Froome, Stannard and Thomas using gb painted pinerellos. Cummings using his normal cervelo. Yates using the multi coloured scott.
 

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