McQuaid said:
The other thing is to continue to create stars and try hard to find another global superstar. Despite everything that may be going on at the moment, Lance Armstrong was a truly global superstar for our sport who was a household sport and did a lot for cycling. We need to find one or two others who can communicate by their persona, their performances and the
way they interact with the media to become international brand names. Because that’]
hfer07 said:
that bit just tells me that Pat didn't find in Contador the cash cow he was hoping for - so he's still in the search for "the One" whose dominance of the sport & its market make huge profits for his Bank account and broaden the UCI influence over race organizers-as LA used to do.
McQuaid is just a piece of rotten meat who stinks at levels never reached...
I agree that it's about the money. It's certainly not about the way they interact with the fans/media. Pre-cancer LA was terrible at interacting with the media. He got a little better after cancer, but still was a difficult interview, gave non-answers, rolled his eyes, acted annoyed to be asked questions, and came across as having little humor or personality.
I've been thinking about Pat's statements about creating global superstars. Lance had the inspiring cancer narrative. But Floyd's riding on a bum hip should have been a big story too. Alberto's cavernoma should be a great comeback-from-near-death story also. Tyler riding the Tour with a broken collarbone and grinding down all his teeth. Ullrich coming out of a rough childhood. There a lot of riders out there with interesting stories, great human-interest angles, that could have been spun into an interesting narrative, but none of these stories really got traction like Lance overcoming cancer.
Apparently it's not just about riding the bike, but having good PR too. Being able to
sell that story. I suspect the UCI never made that much money off Floyd, Alberto, etc. I suspect that in the UCI definition superstar = massive moneymaker.