I can't assess the globe for sports recognition. I might be able to assess sports awareness in the USA.
American soccer fans know Henry and Mbappe and probably a few more.
But the average sports fans in the US? maybe not.
How many times in a row would Seixas have to win the le Tour before an American sports would hear is name on a sports channel?
Probably 10 wins would get Paul Seixas some honorable mention in American sports journalism. It's not the athletes or the sport simply the lack of promotion and decades of a decaying reputation of bike racing that nobody has the energy to defend, display or rebuild. There is no product available in the US market. All major sports are sucking up all the oxygen in the room. If you start dividing the sports pie, football, baseball, basketball, hockey, golf, tennis, car racing, and fringe coverage of motocross, surfing which are often bought from 3rd party producers and aired on ESPN, other networks as fill or air in the middle of the night.. Enter pickleball, marathons, track and field... Where would a consistent Paul Seixas status report fit? What would it sound like?" Hey America there is a French teenager who is racing great, he looks like the next big thing ,ect,ect" ....and in anything about bike racing in the US.. Only 2_things always come up.. Greg Lemond and Lance Armstrong.. There is no media appetite to rebuild Armstrong, there is no motivation for any widespread forgiveness of Lance shame and crimes.. ESPN and the rest don't ( won't) revisit bike racing for obvious reasons.
Unless there is measurable amounts of money to be made from bike racing products, pickleball and bowling will still be ahead of them.. When more Americans watch dog shows than bike racing it's better not to lose sleep over it. If the UCI doesn't put any effort, no time or money towards promoting bike racing in the US, poor Paul Seixas is not going to get any attention.
On a positive Paul promotion note, he might get some press in Mexico and Spanish speaking markets for the rivalry with Isaac Del Toro..