Take, or more accurately, give the logo challenge. Few people have seen the logo or associate it with anything, so grab a screenshot of the bike seat of his new WC bike from the gallery posted today and, without context, show it to people and get a reaction. I have shown it to 7 people today and 6 of 7 identified it as resembling a swastika in less than 3 seconds. Beside the point is my opinion that the logo is just lame. There is no limit to the creative possibilities. Even McDonald's started with the "Speedee" logo.