Nick C. said:It doesn't mean that in English or at least have that connotation. Aritsna in Enlgish or American to be precise, infers a fine craftsman. You describe him doing it himself which is almost the opposite.
Ummm....you sure about that?
As a fellow american, I don't interpret the word artisanal to indicate quality. I think his village cobbler vs. Nike comparison completely sums it up.