Rock Racing is without doubt a good thing for the US domestic scene.
Does anyone pull for Saxo Bank because of Bjarne Riis? For Astana, because Bruyneel is behind the wheel of the team car? Saronni at Lampre? It's about the riders and racing, not who's pulling the strings behind the scenes.
Take the recent ToC, and simply browse the top 20 on GC. Aside from Sevilla and Gutierrez, everyone else was "Pro Tour" right down the line. Kind of like with the current NCAA basketball tournament taking place right now here in the US, you can't help but pull for the underdog. Mancebo's epic stage one victory, and subsequent race for the KoM, was the only one to upset the stranglehold the big boys had on that race. Granted, for a US domestic squad, they're loaded with former European stars, but, they still filled the role of underdog, and I was truly disappointed upon seeing Paco crash out of the race.
Also, take a close look at their entire roster,top to bottom. I knew Chris Baldwin back in college. He was a huge talent, national team, racing in Europe, etc. Rumor was back then, he opted to skip out on the potential of a Euro pro contract because he was not comfortable with what was taking place over there back in the late 1990's. 10 years later, he's with RR. That, to me, is evidence that Michael Ball and his team are doing something right, if they can land a clean talent like Baldwin...or "scooter" if I recall the name he went by back then. Bahatti is another talent, and it's a good thing for cycling that RR is providing him with a ride this year to showcase it.
These guys deserve the support required to survive in today's rough sponsorship climate. If that support happens to come from an "outsider" to the cycling scene flashing expensive jeans and Caddy's...well, so be it.