@boardhanger
OneHD is a new (well relatively new) sports channel in Australia. They show alot of american sports (NBA, Baseball, NFL, Nascar) and other motorsports (F1, Superbikes, Motogp etc) and some Aussie sports (AFL, Netball). This year they also have the rights to a couple of cycling events. Smaller stage races (Romandie, Suisse and also i think the new Canadian races(??)) as well as the Worlds.
IMO it is this station that is making SBS provide us with better cycling coverage as they are worried about them coming in and providing good competition for the rights to races. As now SBS are trying to get rights to show events that we have never seen before (ie. Live Vuelta) and SBS have just secured the rights for the worlds as of next year.