Here's Spech's latest "apology"(more like spin) on it(courtesy of FB) Sorry Mike, hard for me to believe you weren't the chief on this, backtracking is all this is.

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Specialized Bicycles · 390,628 like this
10 hours ago ·
I Screwed up, and I own it
....yup ...just cynical spin....a variation of the " I did it for the children" meme ...
...first, there are any number of ways to protect trademarks, and one may be to define licencing agreements ( which could for the sake of legality and good will be done with a $1 agreement )...
...a second spin that has been heard is that it was a screw-up btwn inhouse counsel and an outside firm....now I don't know the specifics of this case but when Scumialized was screwing over a local dealer, the communication came directly from "Spinyard" ( and it was short and brutal and was a way over the top response to the situation, a nuclear response if you may....a kind of response one could easily associate with a serial bully...and which btw did not seem a deal big enough to warrant a response from a CEO ...unless of course that CEO has control issues...) ....
...and thirdly, this incident may have not been the result of any sort of reasonable and proper legal consideration/advice because frankly the case seems to have had no basis in legal fact....and actually exposed Scumialized to a counter-suit which they would have most likely lost...because there is another part of the copyright law, "which basically polices bad-faith lawsuits," threats made fraudulently or without proper basis ( which given the fact of actual ownership of the trademark seems to define Scumialized's bullying as )...
....and last, but certainly not least, is the history of bullying and stupid venial actions that seem to indicate that this is, and has been, an integral part of the Scumialized business plan ( and btw since that business plan also at some level involves selling product to customers it would be prudent for all potential customers reading this to think long and hard about ever dealing with Specialized....and yes their products are in many cases world class, but they are not the only purveyors of world class products....)
Cheers