Surely this is a parody piece..?
It's a nightmare to read. Hard to believe Oliver Duggan was a real journalist. To me, the whole thing comes down to the Gifted Group's idea of six or seven years ago, package the sport as something you can sell to a private equity firm (F1's CVC, for instance) or ASO or Wang Jianlin, leaving all the crap bits with the UCI, and just paying lip-service to anti-doping, believing that imposing a narrative on the cycling season will distract people from doping. All the individual ideas - cut a week of the GTs, impose a narrative on the one-day season - you're right, they've all been floated before (I don't think I saw a single original idea in the whole manifesto).King Boonen said:I had to stop reading the nonsense. It's like they just wanted to regurgitate all of the flawed ideas of the last few years and pretend no-one pointed out the problems.
A broken sponsorship model and yet Rapha sponsors 20+ of the 50-odd people they interviewed for the Roadmap. Putting their mouth where their money is.samhocking said:Fundamentally professional cycling is broken and stuck in an 80's time warp for any modern sponsor who would never look at value in the space on a jersey. I think SIS did some research and they said the jersey space was worthless to them as a company marketing exercise.