Cross is now the sport getting getting kids racing offroad in the UK , and then migrating to road.
Becoming a bit of a production line with Turner, Pidcock, Askey and Tullet joining the WT in the last two seasons. In some ways it's amazing it took so long as we have a very climate and terrain to Belguim. But it's probably all part of the heightened awareness and popularity of cycling in general in The UK over the last 12 years? Nothing I like better now than banging around farmers lanes on my cross bike. But despite being a lifelong cyclist, I didn't even know the sport existed till about 2014.