Djokovic settled down a long time ago imo. He came onto the scene when Fedal was already the super hyped rivalry and everyone had already picked their side in that matchup. Both were sponsored by Nike at the time, so they marketed the absolute crap out of that.BullsFan22 said:I find Federer much more charismatic and likeable. Djokovic will always get less fan support when playing Federer. It was evident back in the days of the US Open matches when they met every year from 2007 to 2011, and again in 2015, and it's been evident at Wimbledon as well, from 2012, 2014, 2015 and again in this final. Far more support for Federer. Djokovic with his impersonations of other players and his playfulness early on in his career was funny and liked by the fans, but over the years his demeanor and his parents attitude on and off the court turned people off. He's kind of mellowed out in recent years, but now it's the robotic nature of his game that's turning people off. I am not afraid to say it but despite being from Belgrade, I am not a Djokovic fan. I would love to be a big Djokovic fan, being from the same city, but he and his teams attitude over the years has me turned the other way, still.
Djokovic was kind of the third wheel who didn't fit in. Add in a game style that's just harder to appreciate for casual fans and you get a big difference quickly. By the time he calmed down a bit the damage was done. At that point I think he could've acted more like a rebel or even villain but that was never his style either.
That being said, with the Big 3 I think the tennis fandom has taken a big turn for the worse imo. I feel tournaments now matter less at face value cause everything is somehow about a record chase between the Big 3, and over the years I think that Nadal and especially Djokovic haven't gotten the respect they deserve.