scribe said:VS/OLN changed their format from hunting shows to more of a sports channel. Most notably Mixed Martial Arts which has become precariously popular around the world. This is the most significant change in their formatting.
But make no mistake. Lance's return has re-invigorated the base that they are giving to cycling. It is a big win for American cycling fans going forward, as we will surely be treated to increased coverage.
It's WAY more than just MMA. OLN used to have basically just hunting, fishing, and bullriding, as well as the Tour. Versus is now the national network for hockey and has added more mainstream sports like College Football and tennis. OLN was a small time outdoors niche network. Versus is the national arm of Comcast, one of the biggest mega-corporations in the country.
I watched the Giro daily on Universal Sports. While the Versus commentary was certainly slanted pro-Armstrong, it was nonetheless FAR more interesting than Universal, even Bob Roll, who is a moron but at least an entertaining moron.