No more Netflix thingy ... Seems people don't want reruns of Pogi & Jonas battling it out.
https://www.cyclingnews.com/news/netflixs-tour-de-france-unchained-set-to-finish-with-2024-series/
Edit - add - syncronicity or what?! Vanity Fair has a chinwag with chief content officer of Netflix, Bela Bajaria -
https://www.vanityfair.com/hollywoo...ief-bela-bajaria-wants-even-more-of-your-time
Yep, seems the Netflix thingy in their eyes, was n't great, loved by their audience or entertainment.
UCI sitting on their hands,
Cycling News in less than @2 weeks reporting that races are cancelled due to funding, Netflix couldn't see the financial feasibility in making ( paying) another season of Unchained.
And all the services have measurements about older content, so the previous Unchained seasons must not have had many viewers going back to watch it again, or if someone comes across it while scrolling, not much interest. YouTube has confidential information available to content creators trying to monetize their videos.
YouTube knows how many people click on cycling videos, how long they stay. Netflix, Amazon other services all have same data..so when a service increase goes to $31 a month from 6, service probably doesn't see much risk in losing a big audience. They know how many people are watching bike racing content.
Putting responsibility on individual races, individual regions to build an audience, build popularity for bike racing is likely to give us this result.
Would a TV commercial for a bike race broadcast during Premier League, Bundesliga, NFL get people to watch a race? Or Netflix show? Don't know but it's obvious that getting people to watch bike racing content doesn't work when using organic, word of mouth techniques. I personally don't understand why creators don't buy banner ads from Cycling News trying to drive traffic to their sites or broadcast programs... Likely just too expensive. Cycling News has everything, have cycling audience, have multiple forum threads about the problems ( cost, difficulty in finding bike races on TV or Internet) Solutions are abundant and obvious, instead of each individual CN person searching and searching for were the race will be broadcast, just have a clickable link on CN for the race. That is problematic but CN already does it.. They want you to stay on site, but already have ads that have CN users redirected to other sites
The overlords of bike racing better figure out why people don't want the product, better figure out why Ryan Reynolds, Channing Tatum used a minor league football team for a coffee ad during the Super Bowl!! Where are the stars? Where is the TV and advertising revenue? What cycling stars are making movie cameos? TV commercials? Talk shows?
As many people point out.. Why would anyone want to watch old, stale content about a bike race that they didn't watch a few years ago when it was broadcast? Potomac makes point.. Backstory content is popular so inside views of training, locker rooms, conversation between coaches and teammates.. Proven formula for popular content.. Like Hard knocks and other similar things about different sports.. Bike racing completely missing the ball..
View: https://m.youtube.com/watch?v=Kf_sdt60BGY&pp=ygUEVUFFIA%3D%3D
View: https://m.youtube.com/watch?v=we2M9xGB6vo&pp=ygUFVmlzbWE%3D
View: https://m.youtube.com/watch?v=mn5_VaIHjfg&pp=ygUNdHVkb3IgY3ljbGluZw%3D%3D
Is it terrible? No, but is it exciting, bringing fans and new people to the sport? Maybe, I don't think so. And just to punctuate just how everything is in flux..teams and riders are able to weigh the merits of going to Rwanda!! Can you imagine in another sport that the World Championship would be an unimportant event!! What is the UCI doing where the World Championship is a maybe!!!?
View: https://m.youtube.com/watch?v=XSuINoyDm4k&pp=ygUWY2hhbm5pbmcgdGF0dW0gd3JleGhhbQ%3D%3D
Why did someone think that using soccer players in an ad run during American football game, was money well spent? Why does bike racing have nothing similar? Maybe television executives see that British baking shows or home renovation reality shows have bigger audience than bike racing!! They better do something!!!
After Eurosport's closure, Netflix scrapping its entertaining Tour de France show removes a gateway into the sport
www.cyclingweekly.com
Anyone see and hear the warning signs!!?