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What's up with Campy?

Sep 30, 2009
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I'm seeing ads for 2012 Pinarellos and Colnagos all equipped with Shimano.

I would have thought most buyers of an Italian brand bike would want Campy.

Why are they selling them with Shimano gruppos? Is it the US market that's demanding Shimano? :confused:
 
LongSprint said:
I'm seeing ads for 2012 Pinarellos and Colnagos all equipped with Shimano.

I would have thought most buyers of an Italian brand bike would want Campy.

Why are they selling them with Shimano gruppos? Is it the US market that's demanding Shimano? :confused:

There are plenty of Colnagos and Pinarellos that come as complete bicycles with Campagnolo and even(shudder) sram. Couple of ads do not the market make.
 
Sep 30, 2009
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Agreed, but a few years ago I didn't see most Italian brands equipped with anything but Campy. Now they're pushing their Shimano models - yes Campy's still available, but the ads aren't for those.
 
LongSprint said:
Agreed, but a few years ago I didn't see most Italian brands equipped with anything but Campy. Now they're pushing their Shimano models - yes Campy's still available, but the ads aren't for those.

There are lots of moving parts to getting that photo and it could be that 2012 Shimano was what was available at the time of the shoot.

Also understand that Campy consumers are pretty much that way for life. At this point marketing to them isn't really a wise use of limited resources.
 
Apr 13, 2012
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Maybe shimano made a deal with pinarello and colnago. In some industries it works like that. Pay and your products appear in the ad.

For me there will be no shimano on an Italalian bike. It's just wrong :)
 
Apr 16, 2009
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FrankvdV said:
Maybe shimano made a deal with pinarello and colnago. In some industries it works like that. Pay and your products appear in the ad.

For me there will be no shimano on an Italalian bike. It's just wrong :)

Is that a bike manufactured jointly Italy and Australia? Anyway, on a serious note, I just don't understand the logic of your statement. Why is it "just wrong"? Please explain. Is it an argument that an Italian manufactured frame should use an Italian made groupset? You do know that many Colnagos are made by Giant and Pinarellos are also made in Asia? I presume you also know that Colnago manufactures in Romania.
 
Apr 13, 2012
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biker jk said:
Is that a bike manufactured jointly Italy and Australia? Anyway, on a serious note, I just don't understand the logic of your statement. Why is it "just wrong"? Please explain. Is it an argument that an Italian manufactured frame should use an Italian made groupset? You do know that many Colnagos are made by Giant and Pinarellos are also made in Asia? I presume you also know that Colnago manufactures in Romania.

It's just my opinion....... Nothing more than that.
 
Jun 15, 2010
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FrankvdV said:
It's just my opinion....... Nothing more than that.

Italian companies are famous for design rather than production.Most Italian companies focus on making their products gorgeous as well as funtional.From that point of view it makes sense.
 
Apr 16, 2009
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Moose McKnuckles said:
I think you mean Campagnolo. That is indeed correct. High-end Mavic wheels are also made in Romania, as are Adidas, Solomon, etc., which are under the same umbrella corporation as Mavic.

Yes I did mean Campagnolo. I in now way was implying that the product was inferior being manufactured in Romania. Just pointing out that the argument "it's an Italian frame so should have an Italian groupset" is specious.
 
Mar 13, 2009
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Bustedknuckle said:
Yep, I don't think a Merckx(Belgian when they were) should have anything but Campagnolo on it either. Kinda like putting Toyo tires on a Porsche..just isn't done.

Yet OEM for the Porsche is Bridgestone, go figure:p
 
biker jk said:
Yes I did mean Campagnolo. I in now way was implying that the product was inferior being manufactured in Romania. Just pointing out that the argument "it's an Italian frame so should have an Italian groupset" is specious.

As is saying sram is an american company...headquarerts is in USA, nothing else is.
 
Apr 8, 2012
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WHOA! You guys are really hung up on this country of origin thing. I'm building up a bike right now that will cause an international incident, probably will go down in the annals of history as the cause of WWIII. :D
 
Giuseppe Magnetico said:
WHOA! You guys are really hung up on this country of origin thing. I'm building up a bike right now that will cause an international incident, probably will go down in the annals of history as the cause of WWIII. :D
Ooooh, do tell! I'd love to know what, so I can see some heads explode.

(That and you seem to have a knack for getting hold of some unusual stuff - like your cool Surly)
 
LongSprint said:
I'm seeing ads for 2012 Pinarellos and Colnagos all equipped with Shimano.

I would have thought most buyers of an Italian brand bike would want Campy.

Why are they selling them with Shimano gruppos? Is it the US market that's demanding Shimano? :confused:
Why not? :confused: As long as it's good product what's the fuss? They are simply offering their buyers another choice of gruppo.

It doesn't stop Sky from using Shimano on their Dogmas just as it didn't keep Rabobank and Mapei from using it on their C40's and C50's.
 
Sep 30, 2009
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42x16ss said:
Why not? :confused: As long as it's good product what's the fuss? They are simply offering their buyers another choice of gruppo.

It doesn't stop Sky from using Shimano on their Dogmas just as it didn't keep Rabobank and Mapei from using it on their C40's and C50's.

I was going to respond but then I saw your signature.
 
LongSprint said:
I was going to respond but then I saw your signature.

Believe it or not I'm not trolling... It is actually my honest opinion :eek:

However, if I was going to buy a Colnago or Pinarello I'd get Campy every time. That doesn't mean I have a problem with someone who wants Shimano or even *shudder* SRAM.
 
Sep 30, 2009
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42x16ss said:
Believe it or not I'm not trolling... It is actually my honest opinion :eek:

However, if I was going to buy a Colnago or Pinarello I'd get Campy every time. That doesn't mean I have a problem with someone who wants Shimano or even *shudder* SRAM.

I should have said "pushing" rather than "selling". My intention was to highlight that the models with the marketing dollars behind them are those equipped with Shimano, not those with Campy. This indicates that Shimano is trying to dominate the market, even on "Italian" frames, or that Campagnolo is struggling getting mindshare with the bike manufacturers. Hence my question: what's up with Campy? I have no problem if someone wants another brand of gruppo.

BTW, both my road bikes have Campy. :)
 
Jan 18, 2011
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Where I live, most Campy users are frame and group type people.
I think that most Italian bike companies realize this, so when they advertise a built up bike, they show Shimano or SRAM.
20 years ago, the only "built up" bikes you would see in a shop, were mid to low level frames, with mid to low level groups....(Campy or Shimano)
 
Mar 10, 2009
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I think that Campy just has a different business model. They, like many italian companies, want to keep as much of the artisan work at home as they can. In order to hold more control over shipping and labour cost they prefer east European manufacturers for some of their products.
 
Sep 1, 2011
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Master50 said:
I think that Campy just has a different business model. They, like many italian companies, want to keep as much of the artisan work at home as they can. In order to hold more control over shipping and labour cost they prefer east European manufacturers for some of their products.

I don't know how true it is but I was lead to believe that companies within the EU had to offer contracts, that were greater in value than EU$100K, to other companies within the EU before outsourcing outside of the EU. I was also lead to believe that they were offered tax incentives if they kept manufacturing within the EU.

However some of the Eastern Block European countries had a relatively high skilled labour force and due to tough economic times in these countries it was quite beneficial to outsource manufacturing to companies within these countries.