Media, society, forgot fans and the poll didn't have cycling itself.
Media builds cyclist to bo super hero's puts the admired, hero hashtag on them for winning a bike race. Media hardly knows anything about them other than that they won a race.
Fans, are driven to follow/set up a fan club/buy anything they endorse/follow any media blurb on them, just because they won a bike race. Similarly, they know nothing real about them, except maybe their astrological sign.
Cycling, it is cycling and anyone following it for any length of time has had to decide if that riders great performance was real, anyone who has not had this Epiphany is either living in denial or a total loss to society in general. The exception to this are the fans who know sport is entertainment and do not expect miracles, super heroes, Messiah's to emerge from it.
Society, it lets it happen. Why? Society needs the average citizen to become a fan of something, otherwise those freakshow fans would be out on the street with no point in life seeking to find the meaning to their life. Most of us know they will eventually bump into another freakshow and then its a freakshow as the freakshow group builds with nothing but off the top of their freakshow minds things they will do.
Just look at this forum! Members get banned for being a freakshow, they setup sockpuppet accounts, other members follow them on other websites reporting in on them, others steal known aliases an use them elsewhere, people set up accouts on competing forums just to claim a username, and who knows what else. Society folks