"It's less than five months to the start of the 2012 Giro d'Italia in Herning, and the build-up to the corsa rosa continues to gather pace with the launch of the publicity campaign for the event billed as the world's toughest race in the world's most beautiful place.
Opening the Giro to the wider world and the reaching out to that global audience by way of social media are set to be two of the key themes of new director Michele Acquarone's first year at the helm.
The sleeves and collar of the new maglia rosa will be decorated with tweets from riders and fans alike about what the hallowed jersey signifies to them, while the very design of the jersey was chosen via a Facebook poll.
In another new departure, the models who will grace the race's official posters were selected from the Giro's global band of tifosi by way of a competition launched on the race's official Facebook page in November to find the "next pink fighters" - cycling fans with a particular passion for the values espoused by the three weeks of racing in Italy every May.
The three lucky winners were Asbjørn Johansen from Norway, Ivan Cvpd from Spain and Italy's own Andrea Ponta."
So Hitch; we've narrowed your true identity down to three possibilities. Are you Asbjorn, Ivan or Andrea?
Opening the Giro to the wider world and the reaching out to that global audience by way of social media are set to be two of the key themes of new director Michele Acquarone's first year at the helm.
The sleeves and collar of the new maglia rosa will be decorated with tweets from riders and fans alike about what the hallowed jersey signifies to them, while the very design of the jersey was chosen via a Facebook poll.
In another new departure, the models who will grace the race's official posters were selected from the Giro's global band of tifosi by way of a competition launched on the race's official Facebook page in November to find the "next pink fighters" - cycling fans with a particular passion for the values espoused by the three weeks of racing in Italy every May.
The three lucky winners were Asbjørn Johansen from Norway, Ivan Cvpd from Spain and Italy's own Andrea Ponta."
So Hitch; we've narrowed your true identity down to three possibilities. Are you Asbjorn, Ivan or Andrea?
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