This was brilliant tactics by Omega Pharma Lotto. They played their two big cards today : Greipel and Gilbert and they actually worked together. Sending Gilber out with 15 kms to go freaked out HTC, sent them working hard to bring back a very good break. Tony Martin burned his energy chasing them down. Unsurprisingly, HTC lead out was absent come the final 2kms - not even Goss was there who can normally get over the hills as a sprinter let alone a backup lead out.
Cavendish didn't lose this because he is less adept at getting over the hills. He lost this because OPLs tactics were brilliant.