Tour de France 2023 Tour de France, Stage 1: Bilbao - Bilbao, 182 km (Spain, Saturday, July 1)

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What the hell is this abomination of a US jersey? Everything ruined by Lidl.


View: https://twitter.com/TrekSegafredo/status/1674129440551456796
 
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For us English speakers - how is Lidl pronounced?
On the cycling podcast they have been saying it to sound like 'Little Trek' but i'm not sure if that
is the correct pronunciation or they are trolling.

I prefer the pronounciation where the whole squad is a rap crew now:

Lidl Tony
Lidl Giulio
Lidl Quinn
Lidl Mattias
Lidl Juan
Lidl Alex
Lidl Jasper
Lidl Mads
 
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I always pronounce it with the I sounding more like the e in 'evening'.
Lidl is German and they pronounce it like that as well I'm pretty sure.
Lidl is German, and pronounced in German with a long i sound (Leedl), but Lidl in the UK use a short i in their advertising (possibly so that they can draw on the rhyming phrase 'Middle of Lidl' or to make use of the assonance with 'little').

So what is right in the UK (and presumably other English speaking countries) is wrong elsewhere. I suspect that Rob Hatch and Carlton Kirby will be at variance with each other on this one...
 
Lidl is German, and pronounced in German with a long i sound (Leedl), but Lidl in the UK use a short i in their advertising (possibly so that they can draw on the rhyming phrase 'Middle of Lidl' or to make use of the assonance with 'little').

So what is right in the UK (and presumably other English speaking countries) is wrong elsewhere. I suspect that Rob Hatch and Carlton Kirby will be at variance with each other on this one...
Yeah, one will be giving it a go and the other will pronounce it Segafredo!