Armstrong has had way more money than any other cyclist in history. His sponsorship deals were huge. I live in Texas just a short drive from him. His
wasteful and ostentatious wealth is well known around here, as is his
utter disregard for his neighbors. What kind of a person uses 330 thousand gallons of water a month to sustain lawns, palm trees, and swimming pools in central Texas? Lance Armstrong, that's who. [to give you an idea, my wife and I used less than 3 thousand gallons last month] The point is, the man has huge financial resources, far beyond those of any other cyclist, and the reason he has those resources is his ability to create a narrative that is attractive to the US public: cancer victim heroically recovers to defeat the decadent Europeans at their own game.
I don't believe that if Armstrong has to admit to doping, his career will go down the tubes. What about the following narrative:
"I did it for the cancer victims. I realized that with doping, I could win races and attract attention to an important cause. My TdF victories attracted attention to my foundation and my foundation has saved thousands of lives. That's why I did it: to save lives. And I've saved lives. I apologize for lying and ask for forgiveness. I will continue to battle to help people who are suffering from cancer. Please join me in this ongoing fight."
Of course, his public relations crew is exponentially better than I am.