It was a secondary focus he stated when he signed. Early season sloppy form compared to last season only now starting to find something resembling form. Hence the thought. Realistically I'd agree with most, too much party in the off season, the more cynical part belongs with personel change from OPL to OPQS and in another forum.
Q1. If GT ride can rider the Ardennes strongly and then a GT, maybe Phil was thinking he could still win a few classics at 95%, and then perform at the tour.
Q2. Obviously not his sole role, but one he thought he could aim for without sacrificing the ardennes, but requiring a later peak.
Q3. What can Evans teach?...nothing really these are the words that riders use when they want to say I'm riding for a result at race X, but no offense to my team captain