Yeah, that's what I remember from his Jumper days, how he played that whole Idiot Abroad shtick for all it was worth ("Oh! Look at me! I don't know what I'm talking about and now I'm talking about cycling! Oh David, I like your lovely jumper, did you knit that yourself? David! David! Come back David!"), except when it came to doping, when he was able to spot a wrong 'un (Flandis) just by looking him in the eye. He's still playing some of the same stuff, the anecdote about Mark Cavendish's phone number is wheeled out, again, even here. And here he always knew LA was a wrong 'un and told people so. Just not on air.
So I was actually surprised to see him in 1923 suggesting he'd been a fan since the LeMond days ("When I counted back through time, trying to bookmark phases of my life, I did so in reference to the Tour de France. The year 1989 – Laurent Fignon and Greg LeMond battling it out on the Champs-Elysées".) But he does have a 1989 annual to sell so maybe he's just trying to reposition himself.