Commentary on TNT and other WB brands

[Strawberry_Jams]

here is all this great stuff you didn't ask for and won't watch. That'll be an extra fiver a month please.

 

[awavey]

Terrible news: TNT out bid the BBC for the commonwealth games coverage. what a disaster. https://www.bbc.co.uk/news/articles/c5yj9pnl5n4o

yes and no, because whilst the Beeb might have been "free" their coverage of these types of events of late has been flippin awful, they seem to have lost the art of covering sports as sports, and want to editorialise everything or turn it into like a glossy magazine feature.

and long before TNT tried the hey lets drop one of our commentators totally unsuited to this sport to talk nonsense, the Beeb have had a football commentator, who is even more obsessed by stats than Hatch, doing all their cycling comms.

whilst Ill miss Boardmans input, I wont miss the rest of it, even though we know TNT will likely margianalise alot of the coverage, but again the Beeb have for years been chucking it on a low bitrate red button/web only version too

 

[awavey]

please cant Hatch just sod off and do the Tour Down Under instead

 

[Rob5091]

Be interesting to see what happens next year if people are not paying for TNT in the UK.
https://www.cyclingweekly.com/news/tnt-killed-the-tv-star

A recent survey by Cycling Weekly revealed the stark reality: 71% of respondents told us they watched the Tour on ITV. Of those 1,273 people, 1,120 said they would not subscribe to TNT Sports to watch the race live in 2026 (and almost half said they’d never paid to watch cycling on TV). That’s 88%, an overwhelming majority of TV-watching cycling fans in the UK.

If they keep their word and refuse to stump up for a TNT subscription, they won’t be watching the Tour next summer. What then for the future of the sport? It’s a disturbing prospect.

 

[RedheadDane]

please cant Hatch just sod off and do the Tour Down Under instead

Not right now...

 

[awavey]

Not right now...

he is in Oz right now, as theyve been doing ads for the TDU whilst he walks across the pitch at the MCG...maybe he'll stay on to add the tennis to his repetoire in between things.

TNT Sports Cycling on Instagram: "The biggest moments of 2025 — it’s time for a big end-of-season round-up!"

299 likes, 7 comments - tntsportscycling on December 26, 2025: "The biggest moments of 2025 — it’s time for a big end-of-season round-up!".

www.instagram.com

 

[awavey]

Be interesting to see what happens next year if people are not paying for TNT in the UK.
https://www.cyclingweekly.com/news/tnt-killed-the-tv-star

the harsh reality, frequently ignored by the cycling media in the UK and so not acknowledged by most UK cycling fans is, those 1,273 people probably accounted for most of the UK audience ITV were getting

Ok Im exaggerating, the viewing figures werent that bad, but there werent actually that good either. in fact most days of live TdF coverage vs the regular schedule, theyd get more people watching highlights of football matches from the 70s/80s, or repeats of shows from the 70s/80s/90s.

when they actually showed live football instead,and we arent talking majorly important world cup games, they were cup game replays, or international friendlies, theyd get millions of viewers watching.

this is why ITV struggled to get advertisers for the cycling coverage, this is why ITV have never imo being truly open and honest about what they wanted to do with the TdF. as ITV are losing ad revenue, having to do rounds of cost cutting, their shareprice has sunk 75% in the last 10 years.

do we really think they wanted to pay lots of money to fill 3 weeks of a schedule for viewing figures which are poorer than 40-50 year old repeats, and which they can get no marquee advertising available for, and so even though I suspect the budget for ITVs TdF broadcast was very small, they probably were losing money on it.

of course the perceived narrative is the nasty TNT came along and demanded exclusivity, even though that would be against the principles the EBU uphold on tv rights distribution,and so accidentally got ITV out of a bind.

though TNTS deal regardless of its setup, was never about grabbing ITVs audience, because as weve highlighted that was pretty small, and whilst they obviously wouldnt mind if they could upsell to new cycling subscribers, their current philosophy was/is all about using the breadth of sports they cover and to get people who view football or rugby or the NBA to start watching cycling more.

Because if they can do that, and theyve published evidence before that shows theyve managed to do it with their existing portfolio of sports, they can get advertisers who are keen to advertise to football or rugby fans, taking up slots for cycling coverage too, and if they can do that, that makes cycling much more profitable for them.

its interesting that the 2005 Ashes always gets cited as the "bad example" of pay walls, cricket was always a bit of a niche sport on tv, and it faced many of the issues the TdF has, took out lots time in a schedule, generally had low viewing figures during the day,also could be unpredictable with weather, though at least most games lasted 5 days back then.

the 2005 Ashes standout as they were different in many ways, it was the first time in nearly 20 years that England not only competed but beat Australia in an Ashes contest, ask any of the people claiming they can remember the last ball bowled on Channel 4 that year (and Channel 4 were cutting away to cover horse racing at various points in the games that year thats how bad FTA cricket coverage had become) if they can remember the 2001 Ashes, which were also FTA, or the 97, 93 surely they remember ball of the century live...no probably they can not, because they werent watching.

and yet here we are 20 years later and you can barely get tickets to watch test cricket anymore, they nearly always sell out, even if you could afford them. whereas most grounds you could walk up and buy tickets on the day back when the coverage was FTA. So has the paywall affected the sport ? its behind a paywall now and theres plenty of discourse in the UK media still about it, doesnt feel like its niche.

so what does it mean for cycling, well its been FTA for years (upto a point but Ive rambled on too long already) and the likes of Pog,Ving still dont make it into the conciousness of the British public, theyre still talking about Wiggo or Thomas, Hoy,Boardman those are the people that represent cycling as a sport to them, none of them will have a clue who Oscar Onley is.

 

[Sciatic]

Be interesting to see what happens next year if people are not paying for TNT in the UK.
https://www.cyclingweekly.com/news/tnt-killed-the-t

Whatever 1,200 people do is never going to be relevant to the "future of the sport".

 

[Armchair Cyclist]

Whatever 1,200 people do is never going to be relevant to the "future of the sport".

What 88% of the viewership does is fairly significant (assuming it is a fair survey).

 

[awavey]

What 88% of the viewership does is fairly significant (assuming it is a fair survey).

well it isnt is it ? a survey by a free Cycling magazine, filled in predominantly be people interested in reading a free cycling magazine, shock horror complain when they have to pay to watch cycling live on tv, and who nearly all forget they could have watched the highlights on Quest, just like we did back in the 90s on C4 when the only live cycling coverage you got was at the Olympics, we didnt even get world championships back then.

but all these tomes about worrying for the future of the sport in the UK, presumably theyve all been too busy watching their free TdF, to notice the sport has near damn collapsed in the UK already, when we had all this FTA coverage of the mens race, and its funny they never see not having live FTA coverage of the womens race as an issue, its only the mens race.

there are barely any UK cycling teams left, those that still exist, race almost exclusively in Europe because the UK road race scene is barely noticeable anymore. the Tour of Britain limps on, but loses alot of money.

all of this whilst we had FTA live coverage of the TdF, and only the TdF btw, they dont count the Giro or Vuelta, the classics or anything else clearly as that important to the sports coverage in the UK


so maybe we need to focus on why cycling isnt as popular as it was in the UK and fix that, as thats when broadcasters will pick it up as important, when its more popular again.

 

[Armchair Cyclist]

Just heard in Cyclo-cross commentary: "Obviously we've got the World Cup, the Super Prestige the X2O series and the X Track series: that's four big series going on."

Errrm: is the fourth of those not a type of pedal? How can he possibly confuse that with a season-long competition?

 

[Potomac]

Just heard in Cyclo-cross commentary: "Obviously we've got the World Cup, the Super Prestige the X2O series and the X Track series: that's four big series going on."

Errrm: is the fourth of those not a type of pedal? How can he possibly confuse that with a season-long competition?

Artificial intelligence to the rescue:

Here's a breakdown of the main "X Track" series:

• CargoSmart X-Track Rails: Heavy-duty, versatile rails for trailers, trucks, garages, and workshops, used with various hooks and accessories to secure cargo like tools, bikes, and equipment.
• LOOK X-Track Pedals: Bicycle pedals designed for cross-country (XC) riding, featuring easy entry/exit and efficient power transfer, with models for beginners (Easy) and advanced riders.
• Behringer X-TOUCH Series: A line of professional MIDI controllers (X-TOUCH, Compact, Extender, Mini, One) with touch-sensitive faders and robust connectivity for music production.
• Xtrack (XD Motion): Aerial camera and multi-dimensional filming tracks used for dynamic shots at major events.
• Xtrack (Object Computing): A software platform for real-time visibility and data in rail operations, improving safety and efficiency.
• X-Track Fitness: A Malaysian brand offering various fitness equipment, from cardio to strength machines.

 

[Armchair Cyclist]

Artificial intelligence to the rescue:

So not a series of races. So what did he think he was on about? And will the sponsors of the Exact series be asking Disco + for some additional mentions to make up for it?