I didnt capture the audience figures for the whole race, and you have to pay to access them now.
but ITVs live coverage of the opening stage of the TdF last year, free remember too, got 158,000 viewers. the highlights, admittedly badly time shifted due to the darts that day, got 50,000 viewers.
the 2nd stage got 126,000 viewers, the highlights at the normal time 119,000.
and from memory thats about as good as it got, I think the final stage drew more in because...reasons I guess
but you're looking at about 150,000, for free coverage, and TNT probably get figures of about 50,000 tops
for comparison, the Darts Masters final live the other week got 540,000, same ITV channel. and it gets into the millions for live football.
thats the size of the audience in the UK, for cycling, its basically the size of the British Cycling/CyclingUK membership and thats it
but ITVs live coverage of the opening stage of the TdF last year, free remember too, got 158,000 viewers. the highlights, admittedly badly time shifted due to the darts that day, got 50,000 viewers.
the 2nd stage got 126,000 viewers, the highlights at the normal time 119,000.
and from memory thats about as good as it got, I think the final stage drew more in because...reasons I guess
but you're looking at about 150,000, for free coverage, and TNT probably get figures of about 50,000 tops
for comparison, the Darts Masters final live the other week got 540,000, same ITV channel. and it gets into the millions for live football.
thats the size of the audience in the UK, for cycling, its basically the size of the British Cycling/CyclingUK membership and thats it
