Decathlon AG2R - La Mondiale could need a thread

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Babs is wielding the knife apparently (any woman with a cojones award and wielding a knife is to be ... errm ... given some space!) - and no fewer then 10 guys are being rumoured to be shown the door. This of course is supposed to mean that some new big hot shots are on their way in. Time will tell!
https://cyclinguptodate.com/cycling...iale-team-set-for-huge-overhaul-ahead-of-2025

From what was said when Luke Rowe joined them it seems Team Babs are ramping up for the one day classics. Must be hoping Pogi & MvdP get bored soon!
 
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Contract ahoy! Team Babs get a nautical companion -
https://www.cyclingnews.com/news/de...le-sponsor-in-step-towards-super-team-status/
The Decathlon AG2R team have announced shipping giant CMA CGM as a new five-year title sponsor starting in 2026. The new sponsorship will help the team raise the team's budget to close to 40 million Euro. ... “CMA CGM’s commitment alongside Decathlon marks a decisive step in our 2030 strategic plan, which aims for the highest level on the global stage," team manager Dominique Serieys said after a final singing ceremony in Marseille during the Tour de France rest day.
 
This is such a weird sponsorship to me.

What on earth does CMA CGM - which is strictly a business-to-business operation specifically catering to logistics companies, gain from sponsoring a cycling team?

But I hope I am missing something, because that means we can finally get Maersk to fund a Danish WT team :tonguewink: