With the announcement that Pinarello is sponsoring Team Sky the question came to mind.
http://www.cyclingnews.com/news/pinarello-named-as-team-sky-bike-sponsor
http://www.cyclingnews.com/news/pinarello-named-as-team-sky-bike-sponsor
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Master50 said:I remember a rider from Mapei, Ballerini ?, asked Earnesto to rebadge a C40 when he changed teams.
I only remember Colnago stories
Master50 said:I remember a rider from Mapei, Ballerini ?, asked Earnesto to rebadge a C40 when he changed teams.
I only remember Colnago stories
CentralCaliBike said:I have heard in the past that re-badging was common. Today a lot of bikes have very distinctive profiles which might make that a tough sell. I a fairly confident that the top manufacturers build decent bikes but I wonder if there are some out there sponsoring teams that have a bad reputation which results in riders not wanting to ride for the team?
Swingtop said:For the world cyclocross, Boom didn't use Giant, the official sponsor by then, but labeled his Colnago with neutral Rabo paint. I think it matters more for this discipline than road racing.
Bag_O_Wallet said:Early USPS years the TT frames looked an awful lot like Litespeeds, and rumour has is that Tex rode a re-badged Litespeed Classic to victory in the 1993 Worlds. Steady Eddy didn't work with titanium at that point.
Bag_O_Wallet said:Early USPS years the TT frames looked an awful lot like Litespeeds, and rumour has is that Tex rode a re-badged Litespeed Classic to victory in the 1993 Worlds. Steady Eddy didn't work with titanium at that point.
CentralCaliBike said:I have heard in the past that re-badging was common. Today a lot of bikes have very distinctive profiles which might make that a tough sell. I a fairly confident that the top manufacturers build decent bikes but I wonder if there are some out there sponsoring teams that have a bad reputation which results in riders not wanting to ride for the team?
Race Radio said:They were Lightwspeeds. Even Eddy outsourced his Ti bikes.
Tafi on his Cervelo....errr C40
**Uru** said:In the early days of USPS, they used rebadged Zipp wheels because the Bontragers were crap.
Willow22 said:Does it make more difference with TT bikes? Think Cadel rode a Planet X rebadged as a Ridley 2007 TT, and i thought I heard that Rogers rode repainted Teschners in World TT champ days. Could be wrong though.
53 x 11 said:cuddles bike was a generic frame that can be bought as a number of different brands. Dodger rode a Teschner in his first a maybe his second WC but the final on was on a Time.
These days most bike brands are just that, brands. They are often not the manufacturer of their products so really you chuck a name on it and it IS that brand.
Bag_O_Wallet said:Early USPS years the TT frames looked an awful lot like Litespeeds.
**Uru** said:In the early days of USPS, they used rebadged Zipp wheels because the Bontragers were crap.