In Atlanta, the british had a total of 1 gold medal, since then they have gradually increased to 10, then became a top nation, even finishing ahead of the China in Rio. Yeah, there is nothing suspicious here...
well no, up to 96, Olympic sports in the UK were run in very amateurish and disorganised way, in what we might disparagingly call the stuffy suits & blazers era.
athletes who won medals back then, did so because they were often exceptional talents or maverick outsiders willing to do things differently than their sports admin liked them to do. They excelled inspite of the systems meant to help them, rather than because of them
But 96 changed things, because it was embarrasing to the government of the day that a country of 60million people with enough money to spend on sport, with enough talent & coaches, could only win 1 gold medal, when countries of similar population and sporting outlooks with less money achieved alot more.
and they created UK sport as a kind of copy of the Australian institute of sport,who would hand out government grants of money, also boosted by money taken from ticket sales of a national lottery they setup at the same time so as to make the public feel involved in the expected success to come, to a set of revised/modernised sports admin bodies whose sole job was to focus on winning gold medals at major sporting competitions like world championships and the Olympics, and who would fund athletes to go full time professional.
I mean literally before that we had gold medal winners who worked in supermarkets as their day job, and trained in the evenings or time off, or were often from the army because the army allowed officers to basically train full time as physical education instructors.
so they professionalised the whole way the UK did the Olympics, and instantly you started to see results, because if you talent spot individuals, give them the capability to train in proper environments full time with proper coaches the results do eventually speak for themselves.
obviously by the time of 2012 that system was working well but they pushed alot more money into it to make it the most successful games the nation had ever had, because thats just what you do when you host these things.
the impact of that is still being felt now as youve got a generation of athletes coming through who saw 2012 and were inspired enough to take up sport professionally.
as Ive said before its financial doping to an extent, whether thats fair or not, though the budgets are decreasing now from what they were, the more sports there are the harder it is to fund them all, and theyre very much on a success only guarantees money footing, which can drive sports governance into making decisions only about which sports and athletes to back.
I think in alot of the competitions in this Olympics so far, the just missing out on a win, or finishing 4th, or not even making the finals is in some ways the result of that.
there have certainly been UK athletes whove failed doping tests since 96 for sure, its not all about how they transformed the sporting governance, but for the vast majority of it , it really is just about taking the games seriously rather than just well its that thing they have on the Beeb every 4 years.