This weekend has seen the beginning of the F1 season (a sport in which I have virtually zero interest), in which much of the competitive interest is between manufacturers, reflected in the large proportion of budgets met by manufacturers.
In cycling, even apart from the teams where manufacturers are the main name sponsors, the bike suppliers are large contributors of funds/free equipment. Such sponsorship is presumably intended to prove the high quality of their product, but how much are any of them proving? Is any manufacturer showing themselves to actually have a competitive advantage, rather than merely being competitive?
Might Demare and Bouhanni be rated above Degenkolb and Kittel if FdJ also had Giant bikes? Could the difference between Contador and Quintana on the climb to Biot yesterday have been a time gap if either of them had been on a Focus/Pinarello/Ridley bike, rather than Specialized and Canyon respectively?
In short, are there marginal gains, and are they any more than minutely marginal? And if not, do all of the millions of euros put into sponsorship by the manufacturers amount to anything more than, "Look, we are not demonstrably worse than the others"?
(Yes, I acknowledge the marketing value of keeping a name in the public attention.)
In cycling, even apart from the teams where manufacturers are the main name sponsors, the bike suppliers are large contributors of funds/free equipment. Such sponsorship is presumably intended to prove the high quality of their product, but how much are any of them proving? Is any manufacturer showing themselves to actually have a competitive advantage, rather than merely being competitive?
Might Demare and Bouhanni be rated above Degenkolb and Kittel if FdJ also had Giant bikes? Could the difference between Contador and Quintana on the climb to Biot yesterday have been a time gap if either of them had been on a Focus/Pinarello/Ridley bike, rather than Specialized and Canyon respectively?
In short, are there marginal gains, and are they any more than minutely marginal? And if not, do all of the millions of euros put into sponsorship by the manufacturers amount to anything more than, "Look, we are not demonstrably worse than the others"?
(Yes, I acknowledge the marketing value of keeping a name in the public attention.)