- Sep 27, 2009
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Berzin said:And herein lies the misconception about Livestrong's impact on the global cancer community.
If the funds dry up, there are other charities to donate to.
It's already a foregone conclusion that "cancer awareness" is basically vaporware to sell a brand at Livestrong. Once that the brand (Armstrong himself) has been proven to be putrid, that money isn't going to suddenly dry up. It's just going to go somewhere else because unfortunately there will not be, in the foreseeable future, a drying up of new cancer diagnoses.
Too much of Livestrong has been wrapped up in the Armstrong persona as opposed to the disease itself. This is what keeps people tethered to the chain.
Livestrong isn't crucial to the overall fight against cancer. Only the groupies feel this way. Their obsession should be about the mission statement, not the cult of personality of it's figurehead, which happens to be Livestrong's fundamental flaw.
I agree with the description of Livestrong, it is obviously about the Armstrong image. I however think some of the money may dry up, certainly not all of it or even most of it, but there probably will be some who do not donate to other charities if Livestrong falls over.