Work for dopers
USA Cycling has job openings including the easiest sales job ever! You are working for a monopoly.
The funniest position is the Director of Communications. Baghdad Bob is uniquely qualified.
For those younger readers:
http://en.wikipedia.org/wiki/Muhammad_Saeed_al-Sahhaf
His pronouncements included claims that American soldiers were committing suicide "by the hundreds" outside the city, and denial that there were any American tanks in Baghdad, when in fact they were only several hundred meters away from the press conference where he was speaking and the combat sounds of the nearing American troops could already be heard in the background of the broadcast. His last public appearance as Information Minister was on April 8, 2003, when he said that the Americans "are going to surrender or be burned in their tanks. They will surrender, it is they who will surrender".
Vision and Purpose
USA Cycling has a powerful, positive and unifying reputation and image across all stakeholders
The Communications and Digital / Social Media Department is a strategic driver of USA Cycling's growth and contributes toward the achievement of the company vision and mission.
USA Cycling builds fans, followers, engagement and excitement, like best in class organizations such as pro sports franchises, major teams and the USOC. As an enabler of this vision, USA Cycling develops a best in class digital and social media operation, being seen as a go-to portal for cycling related content and information.
Overall Goals for Communications and Digital / Social Media Department
Team USA
Tell the story of Team USA and our programs across all media. Create compelling content, grow fans, followers, engagement and media exposure. Establishes USA Cycling and Team USA online platforms as a go-to portal for cycling related content and information.
Build a positive reputation and image for USA Cycling
Proactively take control of the agenda to a build positive image and reputation for USA Cycling across all stakeholder groups.
Proactively and aggressively neutralize negative issues to cast USA Cycling in the best possible light.
Retain and acquire members
Execute an annual communication plan to retain and acquire members.
Membership communications
Provide ongoing communication on our events, services and operations to grow cycling.
Sponsor communication and activation
Deliver our sponsors' message in communications and activation at events; grow engagement and media exposure for our partners.
Key duties and interactions
Repositions the department to deliver a best in class digital and social media operation for USA Cycling. Develops USA Cycling and Team USA online platforms as a go-to portal for cycling related content and information.
Creates compelling content - directs communications activities including the development and distribution of content, such as stories, video, photography across all forms of mainstream, digital and social media, to grow the reputation and image of USA Cycling and Team USA. Oversees the development of press releases, web content, feature stories, newsletter content and internal communications.
Finds the appropriate balance between delivering sports information and the creation of content that builds the brand and reputation of USA Cycling. Appropriately allocates resources to deliver. The current mix is too far in favor of sports information.
Crisis management – plans and takes proactive measures to take control of the agenda, minimizing negative situations to ensure USAC is represented in the best possible light.
Proactively anticipates issues and develops appropriate plans.
Leads the USAC response, coordinating with executive team, staff and consultants.
Defines the objectives, strategy and plans to deliver on the overall department goals. Reviews and refines plans as part of the annual planning process.
Develops an annual content and messaging calendar.
Integrates plans with other departments and coordinates execution to ensure the delivery of departmental goals and objectives.
Integrates communications, digital/ social media with sponsorship, marketing and membership, to provide exposure to sponsors and to help increase membership.
Acts as company spokesperson - drafts comments and quotes for the executive team, and provides media advice to staff.
Sets goals, tracks and measures performance.
Provides day-to-day management of staff of four and oversees independent contractors.
Establishes and manages the annual departmental budget.
Responsible for proactive and reactive media relations.
Manages the content and feel of the USA Cycling website.
Leads the community management of the USA Cycling and Team USA social media sites; sets the schedule and manages the overall tone of voice.
Stages annual media meetings and develops effective, in-depth relationships with influential media outlets.
Key Skills and Experience
A seasoned communications and digital / social media expert – a persuasive communicator and storyteller who can create exciting content and deliver messages with flair, across all media and among all stakeholder groups.
Firm leadership stance – able to deliver under pressure and in the face of push back from stakeholders. Must be confident when dealing with USA Cycling executives, board members and other stakeholders, including the media, the UCI and the USOC.
Knows the sport (or similar field); is politically savvy in dealing with media and stakeholders.
Strong knowledge and active expertise in digital and social media to lead the strategy and execution of communication programs. Understands emerging trends and is capable of building and maintaining a consistent tone of voice on social media platforms.
Experience in working across communications, media and marketing to create content and deliver messages across various communications platforms and channels.
A leader and a doer – leads by example, inspires and is able to show the way.
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**VERY** advanced storytelling skills will be required.
They had problems attracting members in 2013?! Hard to believe.
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