Boeing said:
DO you actually believe there is a grand conspiracy by industry insiders and road bike manufacturers to base all their R&D on the concept that Hummer Drivers and Yuppies alike will buy their product?
It does not require a conspiracy. The leaders of the major bike companies along with the Bilderbergers and the Stonecutters do not have to hold an annual meeting in the basement of Andy Rihs's Swiss mansion to plan how they will chisel extra euros from the pockets of image obsessed yuppies. They all know that 90 to 99 percent--and I suspect it is a lot closer to 99 than 90--of top end cycling equipment is bought by recreational riders who do not race, never did and never will. That is the largest segment of the high end market, at least it is in America.
My central point in this thread is that the high end bike market is a luxury goods market. The high price is a large part of what makes the products desirable. Take Rolex for example. If Rolex began selling Submariner watches for a thousand bucks, what would the result be? For one, a lot of people who cannot afford the current price would buy one. Two, the people who can afford one would no longer look at the brand in the same way. Ultimately, Rolex would lose some of its cachet. To some degree this has already happened because fakes are so common.
Apple, on the other hand, makes premium goods. Although the price may make its products somewhat more desirable, the products sell to a large degree on actual merit relative to competing products, whether those merits are software superiority, a larger app "ecosystem", or just plain better looks. Cut the prices of Apple's products in half and it would not affect the desirability of its products as much as cutting the price of Rolex's products.
I sum it up as d-bags buying stuff to impress other d-bags because it is pithy and it gets a rise out of people who think their ox is being gored, but what explanation have other people given for the price difference? The best proffered so far is the idea that there is more expensive design put into road frames, an explanation that I find dubious. Road frames do not have to be engineered to withstand the rigors that an MTB frame is subject to. No matter how much a frame is marketed as a lightweight XC frame, there will always be a-holes who do four foot drops and act surprised when their frame breaks. MTB frames have to be engineered to withstand a wide range of abuse.