Gym Likens Itself to Auschwitz Because It’s ‘A Calorie Concentration Camp’
Just when you thought every single person in the world had learned the lesson that it is never, never, never a good idea to make light of the holocaust, this comes along: A gym called the Circuit Factory in Dubai put out an ad several days ago that features a picture of the Auschwitz concentration camp with the caption, "Kiss your calories goodbye."
As you might guess, people were quickly enraged after the ad was posted to Facebook (along with several other ads from the same campaign that were just as dumb but not quite as offensive). The gym's owner, Phil Parkinson, was forced to take the image down almost immediately. When he attempted to explain his terrible marketing strategy, he made things even worse, saying he went with the image because his gym is "like a calorie concentration camp." (Is there a gesture where you do a face palm and then put your hand all the way through the back of your head?