He's not even the weakest rider on his team and in the entire WT you would find at least a dozen or two who are nowhere near as good as him.
Only Moreno Hofland is currently ranked lower than Lachlan (two riders are unranked) on PCS and not being the worst rider in the WT doesn't seem like a strong argument for keeping someone who doesn't seem to want to race WT races on a team roster.
I think you can attribute this to the way cycling is financed. As long as it is sponsorship driven, you will have cases like Lachlan. For better or worse, the fact of the matter is Lachlan brings more attention than a “common” domestique. (Please don’t take that to be disrespectful- I know how talented one must be to be a “common” domestique).
Also, and I’m admittedly biased, I think if Lachlan’s focus was 100% on racing in the pro peloton, he is talented enough to be helpful on a mid or low budget world tour team (like EF).
I can't think of another case like Lachlan and I think it's a brilliant bit of marketing by EF to exploit this area. I also don't think there will be many, if any others, like him because gravel/ultra isn't new and is the only form of cycling that the pros haven't really taken over yet (unless we include fixed gear racing but that's usually dominated by any pro who decides to just turn up). Again, I'm not having a go at the guy. Good for him for working out a way to do what he loves and get paid for it. He's extremely good at it and is very likeable. I think even if he hadn't raced in the WT he'd have been able to make something like this work for himself through a different route.
I guess I'm mainly critical of their marketing here because what he's doing isn't actually that hard when you look at what loads of amateurs do either in races like the TCR or just riding brevets. The numbers are very achievable (and dare I say even easy?) for someone of his considerable talent. Maybe he should have ridden it on a fixed gear..?
I think because road races pretty much never go over 250km, people who watch road racing and see that kind of number don't have a great perception of how it relates to ultra-racing. As I've said before, it's less than average (median) for the TCR. That's including the riders who are essentially professionals, but also including the ones who have non-cycling day jobs, families who aren't used to them being away for long periods of time and a whole host of other commitments that aren't usually as much of a concern for pro-cyclists.
I raced mtb xc in the early 90s and once nonindigenous sponsors showed up a lot of the fun evaporated. That said, I still enjoy mountain biking. I suspect that gravel will go the same way.
I think it'll be pretty quick, because if we're honest gravel has been around for a long time. You were riding it in the 90s on your XC bike, I was riding it before I moved to other sports and I started back on "gravel" when I got another MTB. We're already seeing guys like Strickland attempt to impose their own "rules" on a discipline that people like, exactly because it doesn't have rules, and when pros (of which I include Strickland et. al. in the definition) turn up prepared, they pretty much dominate any race they enter. Even in my group of clubmates and riding friends, much of the gravel chat has turned towards gravel-specific races, power meters, most aero ways to carry kit etc. That race mentality that, for some people, sucked the fun out of other forms of cycling is coming fast. That said, lots of people will love that kind of riding and I'm not suggesting that I'm right and they're wrong (and this is getting a bit from from Lachlan now!). There's even another discussion to be had around pros racing these events and whether a level playing field can truly be found, but that's definitely off-topic.