Can you imagine the commentary?thehog said:This is standard in the media industry.
"Oh and here they come now, about to start the final climb of the day, the peleton has been blown apart over the last few kilometres and all we have remaining is a small group containing Contador, Schleck, Evans and . . .
The following is a paid announcement funded by the Lance Armstrong Foundation for and on behalf of Lance Armstrong.
The most tested athlete on this year's tour Lance Armstrong, he's in there too, just biding his time before he puts in one of his explosive attacks. They better not count him out."