The NFL proved Brian Flores right with latest head coach hiring cycle
Story by
Prince J. Grimes, For The Win
Tue 3 February 2026 at 3:13 am AEDT·
3 min read
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After
suing the NFL and three of its teams for racial discrimination in their hiring practices, Brian Flores explained why he did it in an interview with
CBS Mornings exactly four years ago today, saying “we’re either going to keep it the way it is or we’re going to go in another direction and actually make some real change where we’re actually changing the hearts and minds of those who make decisions to hire head coaches, executives, etcetera.”
On Sunday, after the final two of 10 head coach openings were
reportedly filled, it appears those decision-makers are fine keeping it the way it is. None of those vacancies went to Black coaches.
Flores, who alleged at the time that the
New York Giants interviewed him only to satisfy the Rooney Rule, knew then what should be abundantly clear to anyone paying attention now: the Rooney Rule is not the problem... but it's also not the solution. How can it be when it's not capable of changing the minds and hearts of men?
The real problem is systemic. It's the people in positions of power, who repeatedly pass on Black candidates for their white counterparts. Which is how you get a situation where a league with a majority of Black players only has three Black coaches (DeMeco Ryans, Aaron Glenn and Todd Bowles) without a sign of things improving. In fact, they seem to be getting worse. There were seven Black coaches in 2018, the year before Flores arrived in Miami.
It's why the
Bills willingly interviewing Philip Rivers was such a slap in the face. Nobody had to force them to bring in someone whose coaching experience is limited to high school and who had been away from the league five years. Meanwhile, qualified Black candidates only get interviews so teams can check a box before hiring who they really want.
The Rooney Rule has only existed for teams to make a mockery of it. You can't change people who don't want to change, and the people running NFL teams won't want to change until they realize how much their success is limited by not hiring from a more diverse pool of candidates. If they haven't realized it yet, it's hard to expect they will anytime soon.
I could write a long post on this.
There is truth to this. Most teams are owned by good 'ol boys club of rich, white, old men. The fact that the Rooneys (and Al Davis, Mark too) hired minorities years ago, and pushed for this rule, is great and all, but it only goes so far when stuff like Philip Rivers (or Jeff Saturday) getting automatic interviews/hires. But Flores also removed himself from being considered for the Raiders HC position after just an exploratory call, for whatever the reason. If he says he knew he wouldn't get the job, he may be right. But it's pretty unlikely with the Raiders it was because of his skin color.
There are counter arguments to all this:
First, the Rooney rule is now
rules, plural. They are more robust than ever before, teams must interview at least two minority coaches in person, at least once each. A video interview doesn't cut it. The rule now also applies to coordinators. So it is moving in the right direction. Flores (and others) will likely say not fast enough, or broad enough, and they may may have a valid argument, but there has been progress.
The hiring (and interviewing) of minority coaches is also cyclical. Some years better than other. The NFL will argue it's better than it was 5, 10, 20 years ago, and they would be right. But that doesn't make this year look good, and people like Flores have a right to point this year out.
Next, the article (Flores?) said "black" and that is true. But Robert Saleh was hired by the Titans. He's Lebanese-American, and a Muslim, and doesn't shy away from this or pretend to be "white". This certainly qualifies as a minority hire. Also, Mike McDaniel is biracial, and he fights against labels of any sort, won't refer to his race at all, period. But despite being somewhat pale , he also has been a known supporter of African American heritage and related causes, if quietly so. I think if he pushed it, he could have gotten a HC job, likely the Cardinals, maybe the Raiders. But he withdrew and signed on as the Chargers OC. My guess is as much as anything to take a year or two off, as he will certainly get a HC offer next year, or the year after, and likely have a choice of teams to coach.
This last point cannot be lost. I lived in Oakland years ago. I was a minority white kid living in a poor area. No one bothered me, and while I was never really racist at my core, I learned a lot there, learned to see things in a different way, and be color blind. My ex was about 1/6th black, you could kind of tell. In some pasty white racist areas, she got called things. Before her I dated a girl who was 1/2 black, and identified herself as being black. What she had to deal with, even in "progressive" areas, even what may seem simple people trying to figure out what she identified as, was at best annoying or insensitive, at worst bordering on bias and bigotry. Like McDaniel, she hated labels. I can't say, "I get it, man". Being white I won't ever truly get it. A friend of my ex, who was dark-skinned African American black once said to me, "you don't really get black culture. But you're not a racist." I took that as a compliment. As she was right.
So it's really easy for some white person (me, an NFL owner, the league of white executives) to make comments and posts like this. But we are far from any sort of arbiter, or final expert authority on this issue, and never will be.