Well it's January, so we're safely at the point where I can make an ugly, sweeping generalisation and claim that kits in 2011 are no way as good as kits were in 1991.

Somebody said it on this forum that having less sponsors helps to minimise the clutter but honestly, it's just one aberration after another on this thread. To anticipate those who retort that one should bring solutions, not pick out problems:
* Black shorts. It used to be a rule but there was a lot of common sense in it: it looked good and didn't show up unfortunate podium bulges and urine.
* Think harder about how riders will actually be seen on a bike, not just how they look when standing normally in front of a standard 35mm lens. That means recognition from at least four key aspects, each with their own visual profile and distance.
* Do not be tempted to use horrid colour mixes just because it's a differentiating factor from other squads.
* Use designs that don't get confused with GT competition leaders' jerseys.
* Think more carefully about national champions. Their jerseys should celebrate their country but properly harmonise with the team design.
* Match the bike paintjob with the strip. Not necessarily exactly, because controlled contrasts are always welcome.
* Flatter your riders. It really does make a difference to public perception. Skin-coloured shorts teamed with blingy bikes will get the laughs but not the plaudits.
* Move with the times. Swooshes, arcs and globes went out with the 2000s. The 2010s will be less melodramatic and will try to suggest strength, self-worth and dependability. So it's time to bring in deep (Tyrian) purples and darker blues. Money colours (lurid red, gold and black, white or yellow foregrounds) are most definitely passé.
I might start a new thread on this if anyone's interested.