Billy the Kid
"Oh, please! This is imperious nonsense. Let's talk oil leases in Alaska next
Billions there old boy."
Your tongue in cheek and sarcastic comments do nothing to advance the need for rational discussion about the lack of accountability in the corporate world. You both sound like Lehman Brothers or Exxon Mobile apologists (massive investment fraud and massive environmental degradation - any memory of that?)
All Bryins is saying, and it is a reasonable argument to make is that TREK had to know about the doping, and yet failed to take reasonable steps to resile from their knowledge of the fraud. They were like the UCI, Verbruggen and McQuaid, see no evil, hear no evil, there must be no evil (Sorry I cannot see while I have my head so far up LA's ***)
TREK's massive moral failure was undertaken to make obscene profits. That seems to me like a reasonable reason to boycott TREK's products. Knowingly tolerating fraud, lies and cheating has consequences!
If somehow riding your wife's TREK bike makes you feel good, go ahead. And if unwitting employees want to associate with a corrupt company, they pay the economic consequences of that corruption. Who said life was fair!