ingsve said:
Well, the situation in Sweden and Norway are completely different at the moment. Norway has had Hushovd and Arvesen who's success over many years have buildt the interest that now exists in Norway and with all the sucess there is also a lot of licensed riders which means cycling is a very big sport even compared to other sports in Norway..
In Sweden we haven't had any real huge success since the 80s. There has been a few results here and there with Bäckstedt winning a Tour stage in 98 and Roubaix in 2004 but it hasn't been enough to build a steady media interest. Another thing that has caused the current disinterest in cycling among sports journalists in Sweden is the doping case of Niklas Axelsson and all other doping cases in cycling. 90% of the time cycling is mentioned in mainstream media it's a doping story.
When was the last time the Tour was on swedish (not Eurosport) television?
But there isn't even a specialized site or media outlet who actively follows the pro circuit like feltet.dk or procycling.no - hence no interviews with the few swedish pros out there, which in turn gives even smaller chances of swedish riders to profile themselves. And the only thing in swedish newspapers is Armstrong in conjunction with the Tour or doping, pretty bleak outlook for the future ...
Maltiv, you are right - but it's also like then hen and the egg, no media coverage means greatly diminished interest which, of course, means that no body is interested in covering it. Sweden is Germany x 2.
Sorry for derailing this thread.