One thing I see as an American who has some experience with many different helmets for bicycles and motorcycles.. In particular Sena brand communication products, different generations.. @4-5 years of product evolution and improvements.
I don't understand why communications have not been located in the helmet instead of the riders body, with particular attention to the complicated and awkward action of activating and talking into your jersey lapel to communicate with team car.
Watching Mads flat after a difficult turn, there was nowhere easy to take hands off bars to call for a wheel.. If microphone was located on helmet, maybe in the chin strap or near just seems safer than current dual action of taking hand off bars and reaching to activate mic and lower your head to speak into your chest to ask for assistance or information, got to be a better way..and w Pog and MVP the electronic growth hanging off their back looks out of place under the rear of the jersey and looks like something that could hurt if you fall directly on the race radio module..
There are only 6,7 helmet manufacturers at WT level, easy to create space for unit.. In EF or Visma " aero helmets you could fit a coffee maker inside with room to spare!! Don't know if Sena has market penetration in Europe but they introduced bicycle helmet line a couple of years ago with integrated communication ability
With all the electronic cycling gadgets, surprised that nothing is done.