Having a Sagan winning gravel races would add super visibility to any manufacturer. Bora would be able to accomplish the same thing unless their payroll still needed the help. EF, Trek have guys doing those events although I'm not sure Sagan could attract as much money from Cannondale or Trek manufacturers. He'd be a big hit in North America.Even with that, I doubt that even a rider with the profile of Sagan could come close to matching his road earnings riding gravel and exhibition stuff. I'm sure someone like Lachlan Morton is making about the same amount riding around winning endurance events, but then, I'm pretty sure Morton wasn't a high earner on the road in the first place.