I really don't think this is the doing or concern of the Schlecks, Nygaard, or anyone else from Leopard. This is purely Trek and their endless greed. They don't want a hyphen because it makes it look like they are "second" to leopard. They had to capitalize the whole thing because TREK!! need always be capitalized and Leopard TREK looked funny. And you can't use "Team" because it is one too many words before Trek and Trek gets lost. They Lya-oh-pard thing was probably a stupid Schleck thing they threw in there as their last demand. But the whole thing is a BS Trek escapade and I'm almost already over this team. They could have still pulled this off with a Specialized renewal.