- Aug 10, 2009
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David Suro said:Compared to stage wins or leaders jerseys it is almost a consolation prize, but it's still a classification in the TdF. There is a lot of racing to go, of course, but I find it kind of cool that the "retirement" guys are doing well as a whole.
You may be surprised to know this is actually a very prestigious category amongst the teams - mostly for its PR value. It provides substance for when they claim ' we are the best team ' and it puts the entire team on the final podium in front of the world's media - the pictures they get are usually fantastic!
Those pictures are heavily used in their main sponsor book, and throughout their marketing collateral
Because its become so coveted, its pretty hotly contested-as we're seeing in this Tour between GCE and RSH and as we saw at the ToC between GRM and RSH. Granted, no one sets out to win it as a primary objective...
I find it adds a really interesting layer to watching the race play out.