- Jun 18, 2009
mr. tibbs said:I know this is kinda off topic, but I'd like to pursue it a little to say that I've had the misfortune of going to a Radio Shack after the team was created. (My mom & stepdad were in town visiting and needed some attachment adapter or other.)
I actually expected to see some Armstrong-related advertising, but there was nothing. Note that I live in Austin, the man's hometown, and still: nothing.
I was a big T-mobile fan back in the day, too (still have T-mobile service). I actually tried in 2005 to get some Jan-related content for my phone (wallpapers, etc) but couldn't find anything, not even through T-mobile's official website.
I know that T-mobile's cycling sponsorship was targeted at Euros (Germans in particular), but I thought it was odd that cycling-related content and marketing weren't available to people in the US--even if they were TRYING to find it, as I was.
It seems RS is doing the same thing with Armstrong and the rest of the team now, only it's a little worse b/c Armstrong would appeal more to the US market than the largely German T-mobile squad did, and this is his hometown! I know that cycling sponsorship is peanuts to these big companies, but it still seems silly to not capitalize as much as possible in every investment you make as a company. (Especially when contrasted with Michelob Ultra; I see two Armstrong billboards [one running, one cycling] on my commute everyday.)
Maybe they did some market research and realized that Lance will turn away more customers than he will bring in. Radioshack does not have many competitors for the crap they sell, other than cell phones.