I don't mean to bash on my man Levi's sponsor, but what's wrong with carrying a wallet, or photocopy of your ID in a plastic baggy, in your jersey pocket?
Plus, the underlying message is that "You ARE going to get hit and be killed, become unconscious or have amnesia.".
Come on. Yeah, about 700 bicyclists are killed per year in the U.S., but over 5,000 motorcyclists are too. I don't see them peddling RoadID to motorcyclists.
Why are we bicyclists so okay with all the fear mongering about bicycling safety?
Plus, the underlying message is that "You ARE going to get hit and be killed, become unconscious or have amnesia.".
Come on. Yeah, about 700 bicyclists are killed per year in the U.S., but over 5,000 motorcyclists are too. I don't see them peddling RoadID to motorcyclists.
Why are we bicyclists so okay with all the fear mongering about bicycling safety?