Like some others have mentioned, I think Ryder is a Pretty Big Deal in Victoria, is getting some serious notice (now) in greater BC, and is getting brief "Well, isn't that cute, eh? Bike racing!"-type mentions on national media.
It's difficult to be a cycling fan in this country...
I grew up just outside Victoria (just like Ryder! We're totes besties!

), and it seems to me that, like most small-ish, sleepy type towns (and I say those words with love for my hometown), there is a HUGE amount of interest in the local media and the community in promoting (usually disproportionately) the successes of home-grown talent. Of course in this case, it is 100% deserved attention.
I remember that during the 2010 Tour there was a recurring feature in the main newspaper that was, essentially, a "Ryder Watch!", in which they (rather hilariously) tracked his progress through each stage of the Tour in extremely dumbed-down language which wouldn't be incomprehensible to regular Victorians who had never watched a professional bike race in their life. 'Twas funny....I think they kept the feature for the 2011 Tour, though it was really not very exciting reading last year
Anywho. Ryder is amazing. Most boys (and girls!) from the Island are.
...and let's be serious: after an abysmal Canucks post-season, BC sports fans need a feel-good story in the springtime to help salve their wounds.
