- Apr 7, 2013
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Arnout said:Yeah, I think pay-TV has realized that one cannot put every single event of a sport they are covering behind a decoder, you will never generate new interest with that. I can see a split coming too, perhaps showing weekend stages and highlights on freeview TV.
To be honest, I doubt cycling is big enough to be put behind paywalls. They tried it in Italy and it didn't work. On the other hand, it is one of the biggest sports with daytime action on weekdays, potentially filling gaps in schedules.
Well they have the occasional highlights on itv, which I hope will carry on. But a thing with Sky is they have so many sports they struggle to fit it all on their channels as they have agreements to have specific amount of coverage on certain sports. I don't know what kind of deal they have at the moment to broadcast the current cycling highlights, I know sports like basketball have to pay a certain amount of money to be broadcast on the channel and in the deal they have weekly highlights and a few of the games broadcast live. I don't think the paying will matter too much as a high number of households have Sky Sports anyway and adding cycling can help an objective they have of increasing participation in sports