- Sep 29, 2012
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RichWalk said:good point, does anyone know who Brailsford is accountable to within the BSkyB organisation? If its Board level then it would need to be some pretty difficult questions hitting the main stream media before any one regulatory within Sky started asking the right questions.
Just googling around, no idea if this is the guy...
http://www.marketingweek.co.uk/tren...yen-talks-wiggins-and-winning/4003061.article
BSkyB is riding high. Last month its Team Sky cyclist Bradley Wiggins rode to victory in the Tour de France and days later it announced annual profits of £1.2bn, up 17 per cent on the previous year.
Despite having to contend with flat advertising figures, slowing subscription rates and a reputation dented by stakeholder News Corp’s involvement in the phone hacking scandal, Sky’s managing director of sales and marketing Stephen van Rooyen - the man behind the brand and its £200m budget - is upbeat.
